Here's how you can get started with hosting your own Virtual Career Fairs.
Set Up:
First, set up your meeting, date, time, and agenda (we'll come back to this). You can do this using various meeting hosting software like WebEx, GoToMeeting. These services usually offer the ability for you to also host a conference call. Make sure you give yourself enough time to promote the event (4-6 weeks).
Promote, Promote, Promote!
This should go without saying, have a target audience in mind. Ideally you already have a mailing list that is already segmented into your target audience. If not, fear not, there are still plenty of places you can promote your career fair. Company newsletter, or blog. LinkedIn, promote to any groups, or pages you belong to. Twitter, Facebook, Google+, share with friends, family and your company pages and encourage all to register for your event. Do this weekly until the event date.
Finalize the Agenda:
Book your speakers. CEO to talk about what a great company it is to work for, your Recruiter to speak about specific positions that you are hiring for, and what kind of skills you seek, a fellow happy and engaged employee to speak about the benefits of working for you.
Send Meeting Reminders!
Send out your meeting reminders and login instructions 3 days before your event, and then again on the morning of the event. Encourage attendees to log in a few minutes before your event begins so you can get started on time.
Host The Meeting!
Ask someone else to introduce you as the Host, it always sounds more impressive. Use as few PowerPoint slides as possible. Thank your audience for attending, and set out the expectations and agenda for the meeting. If you can, use video or web cam during the session. Engage the audience throughout by using any meeting tools you have, such as polls. Engage on Twitter by using hashtags. Leave time at the end for audience Q&A.
Send Thank You Emails!
Thank the attendees for spending their time with you, and encourage them to visit your website to apply for any available positions.
Secondary Marketing Opportunities
If you recorded the meeting, send it out to anyone who registered, but did not attend. Post to YouTube, your company blog, and social media.
About iRecruit
iRecruit is a cloud-based recruiting and applicant tracking software application that allows you to track and report on all of your job applicants and positions. Find out more and take a quick screenshot tour on our website at http://www.irecruit-software.com/ or join a demo on Tuesdays or Thursdays at 2pm. Call iRecruit at 1-800-517-9099 if you have any questions.
