Search Engine Optimization (SEO) for Job Postings

What is Search Engine Optimization (SEO) for job postings? Keywords, that make your job searchable. Think like an applicant. What are you looking for when you're searching for a position? In job aggregators like Indeed.com, that iRecruit posts your positions to automatically, applicants will use keywords, and locations to find positions they're interested in. 

Let's say you're looking for Certified Nursing Assistants. Your job title is "Certified Nursing Assistant".  So, any qualified person looking for a Certified Nursing Assistant position to apply to should be able to find the position.

We can expand on "Certified Nursing Assistant" by adding "CNA" to the job title and "C.N.A." since those are all keywords that might be searched on for this type of position.

Using the relevant keywords in both your job title and description will optimize the listing for organic search and increase your search engine ranking, making your listings easier to find.

The first sentence of your job description should be as succinct and descriptive as possible, since it will show with the job title on the search results.

CNA Certified Nursing Assistant C.N.A. - Full Time
Company name is hiring a licensed CNA Certified Nursing Assistant in a full time role at our Farmington, CT facility. ....

Don't forget to add your City, State and Zip code to the posting. These are also incredibly useful for having the job listing found in search results.

Google's Keyword Tool, typically used for Advertising, is an excellent keyword tool you can use to improve the search engine optimization for your job postings.

Also see: Six Things You Need in Every Job Description

About iRecruit

iRecruit is a hosted, web-based recruiting software designed to provide any size of business a cost effective, affordable and simple way to handle their recruiting process online.

Not only will this applicant tracking software work in conjunction with your company website, iRecruit provides you with your own career center that will allow your applicants to select the position they are interested in, and apply online through your website!

Weekly demos, Tuesdays and Thursdays at 2pm Eastern Time, or call us at 1-800-517-9099 to schedule a demo at your convenience.

www.irecruit-software.com

What Do You Want In An Applicant Tracking System?

At CMS we speak with employers every day who are looking to make a change to their recruiting and applicant tracking system. With budgets in place for the new year, we see a lot of volume and a lot of questions at the beginning of the year.

These are just a few of the questions we receive and reasons recruiters and managers are reaching out to us to inquire about how iRecruit can help them improve their processes.

1. I need to move away from Email, Excel Spreadsheets and Paper
Data entry into Excel is a huge burden on recruiters and HR Departments, and keeping track of paper files can be a nightmare to manager whether you receive 100 or 1000 applicants per month. Don't miss out on qualified candidates because you are not able to keep track of them adequately. In addition it can be cumbersome to create reports on paper files and stay in compliance with OFCCP requirements.

2. My current system is just not meeting my needs
Whether it's in-house or hosted if your current system is out of date, or does not have all the functionality you require (online applications, creating requisitions, applicant communications, custom application forms, reporting etc), it may be time to reevaluate your applicant tracking software.

Treat Applicants like Customers

Just read a fantastic blog post by UpstartHR on how you should integrate HR recruiting with marketing and treat candidates or applicants like a customer. Author Ben Eubanks writes:

"Of course HR/Recruiting should work with the Marketing department if they can. HR is trying to sell ideas internally. Recruiters are trying to “sell” open positions to candidates. Marketing is trying to sell products/services to the public. Why not work together when the opportunity arises?"

Ben goes on to say that candidates don't like to think of their resumes disappearing into a "recruiting black hole" and appreciate a follow up to let them know what their status is.

With iRecruit, communication with applicants and candidates is simple. All applicants immediately will receive an automatic email that you can customize to say "thank you for applying with us" and let them know what your follow up process is. A typical "thank you" email will usually let the applicant know that you will follow up with them should they meet your needs and requirements for the position.

You can also set up additional correspondence in iRecruit. Create emails to update a candidate on their status, let them know the position has been closed or filled. Create an email to invite for interview, or to complete a background check. Or even create an email to let older applicants know you are hiring, and to visit your website to see a list of open positions.

About iRecruit

iRecruit is a cloud-based recruiting and applicant tracking software application that allows you to track and report on all of your job applicants and positions. Find out more and take a quick screenshot tour on our website at http://www.irecruit-software.com/ or join a demo on Tuesdays or Thursdays at 2pm. Call iRecruit at 1-800-517-9099 if you have any questions.


Read the post:
http://upstarthr.com/treating-your-candidates-like-customers/