Search Engine Optimization (SEO) for Job Postings

What is Search Engine Optimization (SEO) for job postings? Keywords, that make your job searchable. Think like an applicant. What are you looking for when you're searching for a position? In job aggregators like Indeed.com, that iRecruit posts your positions to automatically, applicants will use keywords, and locations to find positions they're interested in. 

Let's say you're looking for Certified Nursing Assistants. Your job title is "Certified Nursing Assistant".  So, any qualified person looking for a Certified Nursing Assistant position to apply to should be able to find the position.

We can expand on "Certified Nursing Assistant" by adding "CNA" to the job title and "C.N.A." since those are all keywords that might be searched on for this type of position.

Using the relevant keywords in both your job title and description will optimize the listing for organic search and increase your search engine ranking, making your listings easier to find.

The first sentence of your job description should be as succinct and descriptive as possible, since it will show with the job title on the search results.

CNA Certified Nursing Assistant C.N.A. - Full Time
Company name is hiring a licensed CNA Certified Nursing Assistant in a full time role at our Farmington, CT facility. ....

Don't forget to add your City, State and Zip code to the posting. These are also incredibly useful for having the job listing found in search results.

Google's Keyword Tool, typically used for Advertising, is an excellent keyword tool you can use to improve the search engine optimization for your job postings.

Also see: Six Things You Need in Every Job Description

About iRecruit

iRecruit is a hosted, web-based recruiting software designed to provide any size of business a cost effective, affordable and simple way to handle their recruiting process online.

Not only will this applicant tracking software work in conjunction with your company website, iRecruit provides you with your own career center that will allow your applicants to select the position they are interested in, and apply online through your website!

Weekly demos, Tuesdays and Thursdays at 2pm Eastern Time, or call us at 1-800-517-9099 to schedule a demo at your convenience.

www.irecruit-software.com

Roundup: This Week's Top Recruiting Stories From Around The Web

Recruiting Roundup: This week the top 10 recruiting metrics to track, the worst mistake hiring managers can make, trends to watch in the future and more... this week's top recruiting stories from around the web.

Top 10 Recruiting Metrics to Track
Recruiting metrics allow us to take a more analytical approach to hiring. Tracking day-to-day details are what eventually make up the big picture. Measuring what we do creates focus and accountability. It helps us to target efficiency, headcount, cost and the more tactical pieces that make up the effectiveness of a recruiting function.

Worst Hiring Mistake: Misrepresenting the Job
A new study reveals that employers withhold crucial job information during an interview, resulting in dissatisfaction among most recruits. Listen up, hiring managers. A study from research firm Development Dimensions International revealed yesterday that many employers often misrepresent the finer details of their company and the open position during interviews, leaving many recruits eventually disappointed with their new job.

6 Hiring Process Management Trends to Watch in the Future
It pays for employers to stay on top of the changes that are occurring in the Human Resources, staffing, and recruiting industry. Nowhere are more changes occurring than in the steps employers must take in the hiring process.

What Bad Hires Really Cost Companies (Hint: It’s More Than Just Morale)
Bad hires cost some companies as much as $50,000, new survey reveals. According to a new CareerBuilder study, 69 percent of employers reported that their companies have been adversely affected by a bad hire this year, with 41 percent of those businesses estimating the cost to be over $25,000, and 24 percent said a bad hire cost them more than $50,000.

E-Verify Legislation Map
The E-Verify Legislation Map presents a detailed and up-to-date summary of all active and proposed E-Verify laws at the city, county, state and federal level. Prepared and updated by Tracker's legal staff, this interactive map can help you navigate the ever-changing landscape of employment verification requirements.

Betting Against the Mayan Apocalypse: Should You Keep Working, Even if the End May Be Near?
Nostradamus was wrong and the world did not end or get trashed at the beginning of the new millennium (although, sadly, his prophesied cataclysmic “fire that will fall from the sky” occurred a year later in September 2001—mentioned in case being approximately and partially right counts for something).

Looking for more? Check out last week's Roundup: This Week's Top Recruiting Stories From Around The Web, or follow @cmsirecruit on Twitter for regular updates.    

Roundup: This Week's Top Recruiting Stories From Around The Web

Recruiting Roundup: This week 'tis the season, why December is a powerful month for recruiting, the worst part of being a recruiter, best day to post jobs and more... this week's top recruiting stories from around the web.

4 Ways to Successfully Implement a New Applicant Tracking System
A recent HiringSite by Career Builder article points out Four Ways to Avoid Failure in Your Recruiting Software Investment. The decision to invest in new HR or applicant tracking software is huge. It pays to take time to define your needs or requirements, budget, research available software, demo the software, and finally select a vendor.

Maybe Today Is the Day to Post That Job
Wednesday’s looking like an awfully good day to post a job. At least that’s what you glean from job-distributor eQuest, whose data indicates a lot of U.S. job-seekers are hunting on Wednesdays, as well as Tuesday and Thursday. It studied more than a million jobs posted online to see when candidates searched and sent in resumes.

‘Tis the Season for Recruiting — 20 Reasons Why December Is a Powerful Recruiting Month
If you work in an office, you realize that many times the Christmas season can be a less hectic and even a slack period. In most cases everyone, including recruiters, gear down and change their work patterns for the holidays.  But if you’re a corporate recruiting leader, December should be viewed instead as a golden opportunity.

The Worst Part about Being a Recruiter – Why You Failed Your Interview!
One of the hardest parts of being a recruiter is telling a candidate who is excited about joining a company that they didn't pass the interview. Almost every candidate I speak to right after they interview tells me that they thought the interview went great and that they would be a great match for the company. That response has become so common for me that I cringe almost every time I hear it because (many times) ...

Searching LinkedIn Profiles? Here Are the 10 Most Overused Buzzwords
For a guy like me, the six most terrifying words in the English language are, “Could I get your bio, please?” I hate describing myself and what I do. My LinkedIn profile has been reworked several times trying to do just that before I got it to its current, less fluffy stage.

6 Hiring Secrets From Chobani HR
As Chobani, the Greek-yogurt maker, grows astronomically, so does its workforce. Today, the company has 1,630 employees; in 2008, it had just 50. Here's how.

The 10 Worst Communication Mistakes For Your Career
“How do you signal to the world you’re leadership material?” asks Sylvia Ann Hewlett, an economist and the founding president of the Center for Talent Innovation (CTI) in New York. “You don’t get a shot at being a leader unless you signal right.”


Looking for more? Check out last week's Roundup: This Week's Top Recruiting Stories From Around The Web, or follow @cmsirecruit on Twitter for regular updates.   

Roundup: This Week's Top Recruiting Stories From Around The Web

Recruiting Roundup: This week find out which HR function ranks No. 1, the latest interview trends, how to check a candidate's social media presence, how to navigate LinkedIn and more  ... this week's top recruiting stories from around the web.

Texas hospital's hiring rule on obesity prompts legal questions (Video)
KUSA - A Texas company recently made headlines when it announced it would not hire overweight workers. Do employees have protections from weight discrimination? We looked at this issue with Denver labor law attorney Kim Ryan on 9NEWS 6AM.

News Flash: Recruiting Has the Highest Business Impact of any HR Function
Within most corporate HR functions, the atmosphere is simply too politically charged to even consider raising this powerful question:“Which HR function ranks No. 1 with the highest impact on two critical business success measures — revenue growth and profit margins?” Well, the data is in, and we now definitively know that the answer is … recruiting is the most impactful HR function!

10 Steps for Navigating LinkedIn Profiles
What we know already: LinkedIn is one of the biggest online resource pools for recruiting quality staff. It allows employers and recruiters to sift through a high number of potential hires and find the best and most qualified people for the jobs available.

Are in-person interviews on their way out?
A meteoric rise in video interviewing might be a sign of things to come on the hiring landscape. Six in 10 (63%) HR pros say their company “somewhat often” or “very often” conducts interviews via video. Compare that to the paltry 14% who answered the same just one year ago.

Social media: Be Careful Out There
For companies that want to learn more about their job candidates' online activity without risking a lawsuit, using a third party to filter this information can be an effective method. But even when using a third party, experts warn, legal landmines remain afoot.

Are Job Ads Going Too Far?
While it's illegal for employers to discriminate against job candidates based on their citizenship status, experts say some companies are targeting foreign candidates for IT jobs over their American counterparts.

8 Rules for Internal Hiring
Want to know the truth about the hiring process? Most companies hire from within. While not at all surprising, this tidbit of information is not only valuable to the millions of job seekers, but to recruiters and hiring managers as well. According to Career XRoads' annual Sources of Hire survey, out of the 200 companies and firms polled in 2011, internal movement and promotion accounted for 41 percent of their hiring.

Bridging the Gap Between Candidates and Recruiters
It’s no secret that companies today are struggling to find talent with the skills they need– despite the amount of available candidates. While many experts blame a lack of skills on the worker side, recent research indicates that the difference between how employers and candidates think and behave is contributing to the problem. In other words, there is a fundamental gap between how recruiters search for candidates and how candidates search for jobs. And this gap is causing a lot of missed opportunities for both recruiters and job candidates. To be more specific, I have outlined five key areas where the  disconnect between recruiters and candidates is most seen:

Looking for more? Check out last week's Roundup: This Week's Top Recruiting Stories From Around The Web, or follow @cmsirecruit on Twitter for regular  updates. 

Using Recruiting Hashtags with Twitter

With iRecruit you can push your jobs out to your social media followers at the touch of a button. With Twitter you can take advantage not only of your own followers, but also your followers contacts, and people searching using Twitter hashtags.

What are Hashtags?
The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages that can be searched. See Twitter FAQ for more details.





Recommended Hashtags for Recruiting

Once you have used iRecruit to push the requisition info out to the Tweet window (seen above) you can add in your hashtags at the end of the Tweet. We recommend using the following hashtags in your Tweet:

• #jobs
• #hiring
• #recruiting
• #jobtype - put in the job type 
• #yourlocation - put your location in the tweet so it can be found by people search for jobs geographically
• #state - also include your state

Don't forget to ask your Twitter followers to retweet by putting in "Please RT" or "Please Retweet" at the end of the post, this will help you reach more potential applicants.

About iRecruit

iRecruit is a cloud-based recruiting and applicant tracking software application that allows you to track and report on all of your job applicants and positions. Find out more and take a quick screenshot tour on our website at http://www.irecruit-software.com/ or join a demo on Tuesdays or Thursdays at 2pm. Call iRecruit at 1-800-517-9099 if you have any questions.